Alaa A Abas , Ph.D.
MKT935 - Advanced Marketing Management
View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material
Funds and Projects
- Vast experience in Management consulting areas in general marketing, human resources, organizational structure, strategic management,
- marketing research, feasibility studies and examples of consultancy activities done in the last few years are as follows:
1. Strategic planning.
2. Marketing studies.
3. Training needs assessments.
4. Training planning.
5. How to deal with your customers skills.
6. Feasibility study for small business.
7. Communication skills.
8. Policemen performance evaluation for ministry of interior United Arab of Emirates.
9. Strategic management for ministry of interior United Arab of Emirates.
10. Benchmarking for ministry of interior United Arab of Emirates.
a professor visitor , Mar 2008 - Jan 2009
at AlQassem University in Kingdom of Saudi Arabia
- Post –doctor scholarship in Marketing Dept, from Georgia state university, USA., Jan 2010
- PHD in Business Administration in major in marketing, ., Nov 2007
- Master degree in in business Administration , Faculty of commerce, Alexandria University, Nov 2001
- Bachelor degree in degree in commerce, Business administration major, Alexandria Universit, May 1990
- TEACHING EXPERINCES:
Teaching the following courses for undergraduate students in Alexandria University.
1- Principles of marketig.
2- Principles of management.
3- Strategic management.
4- Marketing management.
5- New product management.
6- Human resourses management.
7- International marketing.
8- Introduction to business.
9- Management information systems.
10- Consumer behaviour.
11- Integrated marketing communications.
12- Personal selling & sales.
13- Operations management.
14- Distribution management.
15- Logistics management.
16- Marketing research.
17- Feasibility studies.
18- Innovation and organizational development management.
19- Social responsibilities & business ethics.
20- Entrepreneurship and Small Business Management.
Address : 79 Mostafa Kamel city, Alexandria, Egypt.
+(20 3) 5622366
mobile : 0122423415.
home phone : (03) 5440400
Room No: 0
Email: Send Mail
Web page : link