Yasser . El Kassrawy , Ph.D.

Professor

Biography
Education
Work Experience
Community Service
Publications
Teaching
Courses
Others

Biography

  • Dr. Yasser Ahmed El-Kassrawy Lecturer in Management
    Management Dept.
    Faculty of Commerce
    Tanta University

Courses Added

Courses Added
CourseAcademic yearTerm

MNG914 - Contemporary Management

2012 Spring View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

Work Experience

  • Managing Director, Jan 2005 - up till now
    Management
    Auto Group Co.
  • Lecturer in Management (Part Time)., Jan 2002 - up till now
    Management
    Arab Academy for Science and Technology (AAST)
  • Lecturer in Management, Jan 2001 - up till now
    Management
    Tanta University, Egypt
  • Assistant Lecturer, Jan 1990 - Jan 1996
    Management
    Tanta University, Egypt

Education

  • Ph.D in Management Science, Lancaster University Management School, UK, Jan 2001
  • Msc. in Management, Tanta University, Jan 1994
  • B.Sc in Business Administration, Tanta University, Jan 1988

List of Publications

    • El-Kassrawy, Y and Riyad Eid , "The Effect of the Internet Use on Customer Relations and Targeting Activities: An Empirical Study of UK Companies" , Journal of on-line Marketing, forthcoming. , 2012.
           
           
    • El-Kassrawy, Y and Eid, R , "Factors Affecting Customer Loyalty in the Electronic Auction", " , Journal of Accounting, Management and Insurance Review, No.7, Cairo University , 2006.
           
           
    • El-Kassrawy, Y and Eid, R , "Extending TAM and IDT to Predict the Adoption of the Internet by B-to-B Companies" , An Empirical Study of UK Companies. , 2004.
           
           
    • El-Kassrawy, Y , "Critical Interpretivism A New paradigm for Information Systems Implementation Research" , in Proceedings of the 3rd Global Information Technology Management (GITM) Conference, New York, USA, Palvia (Ed.). , 2003.
           
           
    • El-Kassrawy, Y , "Conceptualizing the Role of Information Systems within it Social Context: the Case of Egyptian Commercial Bank (ECB). A Social Constructivism View" , ", In Information systems in the Digital World, Proceeding of the 6th UKAIS Conference, University of Portsmouth, England, UK, M. Roberts, M. Moulton, S. Hand and C. Adams (Eds.). , 2002.
           
           
    • El-Kassrawy, Y , "A Contextual Approach to Analyze a Global Information System: The Case of the Global Custody Shares System (GCSS)" , )", Proceedings of the 2nd Global Information Technology Management (GITM) Conference, Dallas, Texas, USA, P. Palvia and L. Chen (Eds.). , 2001.
           
           
    • El-Kassrawy, Y , "The Social Shaping of Information Technology: The Introduction of Global Custody Shares Systems (GCSS) in the Egyptian Commercial Bank" , ", BIT World Conference Business Information Technology Management: Enabling Culture Awareness, American University in Cairo, Egypt, S. Kamel (Ed.). , 2001.
           
           
    • El-Kassrawy, Y and Aboerlmaged, M , "The Web Model as a sensitive Device to Understand the Context of Information systems Crisis" , Proceeding of the 5th Crisis Managent Conference, Ein-Shams University, Cairo, Egypt. , 2000.
           
           
    • El-Kassrawy, Y and Aboerlmaged, M , "The London Ambulance Service (LAS): A Case of Information systems Crisis" , Proceeding of the 5th Crisis Management Conference, Ein-Shams University, Cairo, Egypt. , 2000.
           
           

Teaching

  • Teaching Courses:


    • Postgraduate Courses:

     Courses at Arab Academy for Science and Technology (AAST), MBA program (2009-to data)

     Contemporary Management.
     Organisational Behaviour.
     Research Methodology and Report Writing.
     Human Resources Management.
     Research Methodology in Information Systems.

     The University of Wales Institute (UWIC) -Cardiff Metropolitan Business School-in Association with AAST (2011 to data):
     Organizational Behaviour.

     Courses at Tanta University, MSc in Management program:
     Research Methodology in Management Studies Msc. Program.
     Critical Issues in Management Information Systems, Msc. Program.



    • Undergraduate Courses


     Courses at Arab Academy for Science and Technology (AAST):

     Principles of Management, 2006 -2011 to data.
     Integrated Marketing Communication (IMC), 2008 to data.
     e-Marketing, 2011 to data.
     Research Methods in Business, 2002 -2010.
     Behavior in Organization, 2004-2006.
     Advertising and Promotion, 2002 -2003.

     Courses at Tanta University:
     Management Information Systems, 2002 – 2011.
     Organization Theory, 2002 – 2004.
     Marketing Research, 2002 – 2004.

     Courses at Arab University (Egypt):
     Business and its Environment, 2008.

Community Service

  • Research in Progress:
     "The Sociomateriality of Political Technology in Developing Countries: The Case of Global Custody Shares System in Egypt".  “The Impact of Trust Upon Virtual Team Effectiveness: Implications form Egyptian Culture.”
  • Research Interest and Readings:
    My research interests and readings are threefold:  The relationship between human action and organisational structure within organisational settings. Concepts such as: power, ideology, identity and language are major concerns.  The social, cultural and organisational implications arising from the use of global information systems in organizations and modern society (e.g. virtuality, embodied technology, privacy and surveillance and philosophy of technology).  Advanced approaches and methods in research methodology in management and organisation studies: action research, interpretive case study and grounded theory. Especial concern has been given to the development of theory of knowledge (epistemology) and how to gain valid knowledge in management research.
  • Training Program Participation
    Dr. El-Kassrawy has delivered the following training programs:  At Petrojet Co. in corporation with Research and Commercial Studies Centre (RCSC), Cairo University, from 2005 – to date: o Practices of Modern Management o Strategic Management Planning o Using Supply Chain Management in Strategic Management o Leadership Styles o Motivating People o Managing Conflict o Group Decision Making o Negotiation Skills o Team Building and Group Dynamics o Development Human Skills and Human Resource Recruiting  At EMAND (Egypt for Management and Engineering Development), 2002 - 2005. o Total Quality Management and Reengineering o Knowledge Management and Innovation

Others

  • Research Interest and Readings:

    My research interests and readings are threefold:
     The relationship between human action and organisational structure within organisational settings. Concepts such as: power, ideology, identity and language are major concerns.
     The social, cultural and organisational implications arising from the use of global information systems in organizations and modern society (e.g. virtuality, embodied technology, privacy and surveillance and philosophy of technology).
     Advanced approaches and methods in research methodology in management and organisation studies: action research, interpretive case study and grounded theory. Especial concern has been given to the development of theory of knowledge (epistemology) and how to gain valid knowledge in management research.

Address : Management Dept.
Faculty of Commerce
Tanta University

Phone : +(20 3) 5622366

mobile : 20109000774

office phone : 20233351333

Room No: 0

Email: Send Mail

Web page : link