Dalia Abd El rahman Farag , Ph.D.

Associate Professor

Biography
Affiliation
Honours & Awards
Publications
Teaching

Biography

List of Publications

    • Dalia Abdelrahman Farrag, "The Role of Shariah in shaping Egyptian consumers behavior towards sales promotion tools" , The 2nd Global Islamic Marketing Conference (GIMC) , 2012.
            Read Abstract Download PDF
            Read Research
    • Dalia A. Farrag Ismail M. El Sayed Russell W. Belk, "Mall Shopping Motives and Activities: A Multimethod Approach" , Journal of International Consumer Marketing , 2012.
            Read Abstract Download PDF
            Read Research

Affiliation

  • American Marketing Association (AMA).
  • American Society for Training & Development (ASTD)
  • Association of Consumer Research (ACR).
  • Chartered Institute of Marketing, American Marketing Association, Association of Consumer Research
  • Chartered Institute of Marketing, American Marketing Association, Association of Consumer Research
  • Chartered Institute of Marketing, American Marketing Association, Association of Consumer Research
  • Chartered Institute of Marketing.

Teaching

  • Principles of Marketing
    Marketing Research
    Consumer Behavior
    Advanced Marketing (Graduation Project)
    Public Relations
    Advertising Management
    Marketing Management
    International Marketing
    CRM
    E- Marketing
    Marketing Channels
    Research Methodology

Honours & Awards

  • MCIM status from the Chartered Institute of Marketing (CIM)
    A marketing award from the Charted Institute of Marketing - the largest marketing organization in the world - on the way to become a "Charted Marketer"

Address : Arab Academy for Science, Technology and Maritime Transport- Gamal Abdulnasser Avenue-

Phone : +(20 3) 5565429

Room No: 813

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