Mrs. Sandra Haddad , Ph.D.

Senior TA.

Biography
Education
Affiliation
Honours & Awards
Field Of Interest
Work Experience
Publications
Teaching
Courses
Office hours
Others

Biography

  • Mrs. Sandra Haddad is an Assistant Lecturer of Marketing Management at the Arab Academy for Science, Technology and Maritime Transport - College of International Transport and Logistics. She currently teaches principles of Marketing, International Marketing, CRM, and has previously taught Strategic Management and Commercial policies in the BSc program. Mrs. Sandra holds a BSc degree in Business Administration from the School of Management, Arab Academy for Science, Technology and Maritime Transport. She obtained her MSc in Shipping Management from the World Maritime University in Malmoe, Sweden and her PhD proceeds at Liverpool John Moores University in the UK. Mrs Sandra was awarded the Fellowship of the British Higher Education Academy (AFHEA)in 2013.

Courses Added

Courses Added
CourseAcademic yearTerm

EL213+AL213 - Principles of Marketing

20122013 Fall View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

EL213+AL213 - Principles of Marketing

20133014 Spring View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

EL312-AL312 - Principles of Marketing

2012 Spring View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

EL422+AL422 - Strategic Management

2011 Spring View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

ELS425+ALS425 - Customer Relationship Management

2012 Spring View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

ELS425+ALS425 - Customer Relationship Management

20122013 Fall View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

ELS425+ALS425 - Customer Relationship Management

20122013 Spring View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

ELT315+ALT315 - International Marketing

2012 Spring View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

ELT315+ALT315 - International Marketing

20122013 Fall View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

ELT315+ALT315 - International Marketing

20122013 Spring View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material
Spring - 2013
DayFromTo
Tuesday 11am 1pm

Work Experience

  • Assistant Lecturer, Dec 2008 - up till now
    Logistics of International Trade
    AAST - College of International Transport and Logistics
    The assistant lecturer facilitates the learning environment carries out research activities. I teach academic subjects to undergraduate students aged 18 upwards, teaching methods include lectures, seminars, tutorials and practical
  • Teaching Assistant, Feb 2006 - Nov 2008
    International Transport and Logistics
    AAST - College of international transport logistics
    The Teaching assistant is assigned with teaching the practical part of the subject in the sections, responsible for advising students and executes other adminstrative work.
  • Assistant Brand Manager, Aug 2005 - Feb 2006
    Marketing department
    Unilever Mashreq
    assistant brand manager - marketing dept. “dove brand” – unilever mashreq, egypt - responsible for all marketing aspect of the brand like promotion, advertising, sales consumer behavior.

Education

  • Master of science in Shipping Management, World Maritime University (WMU), Malmoe, Sweden, Oct 2008
  • Master of science in Shipping Management, World Maritime University (WMU), Malmoe, Sweden, Oct 2008
  • Graduate Diploma in Business Administration, Arab Academy for Science, Technology and Maritime Transport AASTMT, School of Management, Apr 2007
  • Bachelor's Degree in Marketing Management, Arab Academy for Science, Technology and Maritime Transport AASTMT, School of Management, Jun 2005

List of Publications

    • Haddad, S. Elzarka, S. Ren, J., "Assessing the impact of marketing/supply chain inter-functional integration using a measurement taxonomy." , Haddad, S. et al. (2012) Assessing the impact of marketing/supply chain inter-functional integration using a measurement taxonomy. In: Proceedings of the 18th International Symposium on Logistics (ISL 2013), Vienna, Austria, 7-10 July 2013. , 2013.
            Read Abstract Download PDF
           
    • Haddad, S. and Ren, J., "Research on demand and supply integration: A practical case study framework." , Haddad, S. and Ren, J. (2013) Research on demand and supply integration: A practical case study framework. In: Proceedings of the 12th International Middle East Economic Association Conference, Speyer, Germany, 18-20 March 2013. , 2013.
            Read Abstract Download PDF
            Read Research
    • Haddad, S. Ren, J. Wang, J. Wall, A., "A Study on the Implementation of Relationship Marketing Approach in Supply Chain Performance: An analytical Literature Review" , Haddad, S. et al. (2012) A Study on the Implementation of Relationship Marketing Approach in Supply Chain Performance: An analytical Literature Review. In: Proceedings of the 17th Annual Logistics Research Network Conference (LRN 2012), Cranfield, UK, 5-7 September 2012. , 2012.
            Read Abstract Download PDF
            Read Research
    • Haddad, S., "Marketing in Liner Shipping: Current practices and suggestions for introducing new tools to the industry" , World Maritime University, Malmö, Sweden (IMO entity, Masters' thesis. , 2008.
            Read Abstract Download PDF
           

Affiliation

  • Liverpool John Moores University
    PhD researcher

Teaching

  • Principles of Marketing, CRM, International Marketing, Strategic Management

Fields of Interest

  • Logistics and Supply chain management
  • Marketing
  • Maritime affairs

Honours & Awards

  • Higher Graduate Diploma of Business Administration
    Higher Graduate Diploma of Business Administration, AASTMT
  • Master of Science
    Msc in Shipping Management from World Maritime University, Malmo, Sweden

Others

  • Associate fellow of the UK Higher Education Academy (AFHEA)

Address : AASTMT, CITL, P.O. Box 1029,ِ Abo Kir, Alexandria, Egypt

Phone : +(20 3) 5622366

office phone : 5633177

Room No: 105

Email: Send Mail

Web page : link