Dr. Eiman Medhat Negm is a Lecturer at the College of Management and Technology, Arab Academy for Science, Technology and Maritime Transport (Alexandria, Egypt). She also holds position in the Arab Institute for Leadership Development, relating to masters, diplomas, and workshops in leadership and personal development skills. She acquired her PhD. degree from Cardiff Metropolitan University (Wales, United Kingdom) in 2015. In 2019, she became an Associate Professor. Dr. Negm’s main research interests include sociology, marketing practices, media influence on people’s outlooks, consumer behavior, and the power of word of mouth in various social contexts. She teaches courses on these topics and other related subjects in the department of Media Management, Marketing and International Business in both undergraduate and postgraduate programs.