Hanya Riad, is an assistant lecturer and currently earning her PhD in Social Sciences from Paris 8 university in France. Assistant lecturer since 2015, in the department of Marketing and International Business, College of Management and Technology at the Arab Academy for Science, Technology and Maritime Transport (AASTMT). Teaching in French and English departments, she is also the coordinator for projects and international institutions at the Arab Institute for Leadership Development. She is a certified business trainer and worked on international capacity building projects in developing African countries as well as CBL programs. Her Field of research includes marketing and social studies, media impact on young adults and political participation.