• Promoting models of excellence in teaching through workshops, seminars and   conferences with the aim of encouraging and supporting innovation in teaching.
• Recruiting efficient and distinguished staff members in various specializations, and supporting existing staff to offer them an environment in which their research and career can flourish.
• Offering leading edge career-based education to help students develop themselves as employees and entrepreneurs, as well as providing students with opportunities to gain experience that will better prepare them for employment or further study.
• Establishing effective institutional partnerships by developing research and training opportunities with reputable national and international institutions and industry partners.
• Undertaking high quality research and training services that reflect the interests and needs of our students and staff and have significant impact on industry and community.