• Educate business and media leaders who can hold various positions within the graphic industry, the media, contemporary businesses and visualization businesses and organizations working media.
  • Educate students to be media planners, analysts, and producers.
  • Develop students'' communication and planning skills.
  • Acquire and develop students’ skills within business administration field through courses such as marketing, economics, public relations and strategic management.
  • Provide students with strong knowledge of media theories and technology.
  • Prepare students to work in careers related to media and communication industries including but not limited to radio, television, film, cable, Internet, advertising agencies and others.
  • Develop students’ skills to create effective and innovative ads and help them create their own recruitment advertisements.
  • Help students analyze and solve media related problems in different business and cultural contexts.
  • Emphasize the adoption of ethics in planning, designing and implementing media strategies.
  • Develop students’ skills through integrating technology and media tools in all aspects of planning, editing and production.
  • Enhance students’ argumentation, presentation and marketing skills.

Program Map

1- Program Title: Media Management

2- Intended Learning Outcomes:

2-1 Knowledge and Understanding

  • A comprehensive understanding of the scientific principles of own specialization and related principles.
  • An awareness of developing technologies related to the media management specialization.
  • A comprehensive knowledge and understanding of all media tools that are used in mass communication.
  • Practice creative media forms to communicate their intended messages.
  • Understanding the concepts used for developing, organizing, administrating, and supervising the media tools techniques.
  • Applying promotional mix, developing, and executing marketing communications campaigns.
  • Enable students to analyze, evaluate and create messages in a wide variety of media modes and forms.
  • Emerging technologies required to design, build, operate and maintain media management organizations.

2-2 Intellectual Skills

  • Ability to use fundamental knowledge to investigate new and emerged in media trends.
  • Ability to brainstorm various problems that might occur in media organizations and its management.
  • Ability to extract data from the market and use it to manage media organizations.

2-3 Professional/Practical Skills

  • Extensive knowledge and comprehensive understanding of media tools and techniques to manage various organizations in the field.
  • Ability to generate an innovative and creative communication means for products, services and ideas.
  • Understanding of current practices in developing media projects and communication messages.
  • Comprehensive understanding of the current practices, its limitations and environmental impacts.

2-3 Transferable/Key Skills

  • Develop, monitor and update a plan for media organizations.
  • Monitor and adopt to the changing media environment.
  • Understand the different roles within a team to exercise leadership in the media field.
  • Demonstrate creative exposure through media tools and be able to manage it in the near future.


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