• Realize the distinguished level and precedence in education.
  • Recruit and retain academically prepared and diverse student body
  • Recruit the nationally and globally recognized faculty members.
  • Develop and support prominent undergraduate and graduate programs that satisfy the national and international requirements.
  • Realize the distinguished level and precedence in research.
  • Encourage student volunteer activities and community service.
  • Develop infrastructure and financial resources.
  • Excellence and devotion in education.
  • Democracy, mutual respect and integrity.
  • Academic research transparency.
  • Equality and justice.
  • Social responsibility.

Program Map
1. Program Title
  • Marketing & International Business
2. Intended Learning Outcomes
    2-1. Knowledge and Understanding
    • Know the scientific methods to resolve problems and take decisions on different managerial levels.
    • Understand the foundations for preparing plans, programs, and policies in accordance with the institution’s requirements.
    • Perceive the foundations of marketing feasibility studies and evaluate investment proposals.
    • Learn the foundations of designing organizational structures, systems and administrative manuals for the various activities in the institution.
    • Understand the modern managerial philosophies such as total quality management and restructuring and taking advantage of opportunities and applying it in different work settings.
    • Learn principles of leadership and influencing others.
    • Understand organizational communication and work relationships.
    • Understand principles of motivation of others.
    • Know the principles and concepts of policies, strategies and plans and requirements used to meet the expectations of organizational stakeholders.
    2-2. Intellectual Skills
    • Ability to practice creative and innovative thinking when facing different managerial situations.
    • Link between environmental changes and decision making patterns.
    • Preparing scenarios, strategies, and different models to deal with managerial issues and situations.
    2-3. Professtional/Practical Skills
    • Prepare strategic plans and working plans and policies
    • Prepare and design different work systems.
    • Design and develop organizational hierarchies.
    • Design and manage management information systems and databases.
    • Prepare feasibility studies and project evaluation.
    • Prepare marketing and sales plans. Financial analysis and investment projects evaluation.
    • Analysis of Markets.
    • Prepare plans and programs for usage, development and maintenance of financial and human resources, as well as other resources.
    • The practical application of modern scientific methods and systems in the field of Business Administration.
    2-4. Transferable/Key Skills
    • Learn effective time management.
    • Practice effective communication and influencing others.
    • Practice team work.
    • Apply cognitive and intellectual development and continuous self-learning.
    • Learn methods and techniques for solving problems with high competency on individual or institutional level .
    • Gain presentational skills and dialogue.
    • Learn self-management and dealing with work pressure.
    • Practice innovation, development and continues improvement in work.
    • Use terminologies related to program topics.
    • Proficient use of a widely used foreign language.

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