B.Sc. In Marketing

Marketing Students will learn about the wide range of activities involved in ensuring how organizations would continue to meet the needs of their customers and receive the appropriate value in return. Marketing activities/skills that students will acquire include Marketing plan design, Advertising and promotions (focused on the product), Sales, Public and media relations (focused on the entire organization), Customer service, and Customer satisfaction.

Course Plan

Courses will include:

  • A211 Principles of Marketing
  • A315 Consumer Behavior
  • A316 Marketing Management
  • A317 Electronic Marketing
  • A327 Integrated Marketing Communications
  • X413 Negotiation skills
  • A428 Advanced Studies in Marketing
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