- Strengthening academic excellence by enhancing teaching methodologies and applying case study oriented approaches in demonstrating best business practices.
- Fostering research, and outreach programs and to build an academic community that recognizes and meet the demands of governmental and business institutions.
- Keeping our internal processes and structures continuously under review to meet the needs and expectations of our customer whether direct as the students or indirect as employers through tailoring degree programs in response to dynamics of the business environment.
- Creating a learning environment that brings together students, faculty and staff in a context of organizational culture that fosters teamwork, critical thinking and  creativity.
- Building alliances with higher educational institutions, government agencies and business communities and to make meaningful contribution to society.