MBA-E

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1-Sadek, H. H. (2010). Investigating Customer Relationship Management (CRM). Arab Academy For Science ,Technology & Maritime Transport - GSB.

 

2-Khalifa, D. G. (2011). Fashion Marketing &Intensions to purchase luxury brands. Arab Academy For Science ,Technology & Maritime Transport - GSB.

 

3-Ayad, N. I. (2011). “The role of non-verbal communication elements in affecting customer evaluation of the service encounter: An application on private Egyptian hospitals.” Arab Academy For Science ,Technology & Maritime Transport - GSB.

 

4-Rafaat, S. M. (2011). “The Impact of Social advertising campaigns in shaping youth behavioral intentions with the role of advertising skepticism.” Arab Academy For Science ,Technology & Maritime Transport - GSB.

 

5-Negm, E. M. (2011). “Measuring the impact of hedonic, rational and influential components on consumer’s intention to adopt innovative fast moving consumer goods (FMCG) IN Egypt.”  Arab Academy For Science ,Technology & Maritime Transport - GSB.

 

6-Hafez, M. E. (2012). “Measuring the Effect of money attitudes on Egyptian’s compulsive buying.” Arab Academy For Science ,Technology & Maritime Transport – GSB.

 

7-Loxour, F. G. (2012). “The role of social influences, lifestyle and ease of use in adopting SMS advertising in Egypt.” Arab Academy For Science ,Technology & Maritime Transport - GSB.

 

8-Elahmar, A. L. (2012). “Measuring the dimensions of creative TV advertisement from consumers’ point of view in Egypt.” Arab Academy For Science ,Technology & Maritime Transport - GSB.

 

9-Elsayed, A, Y. (2012). “Exploring the ethical nature of TV advertising: a qualitative study of consumers’ attitude in Egypt.” Arab Academy For Science ,Technology & Maritime Transport - GSB.

 

10-Elkadey, K. K. (2012). “Exploring Youth’s attitude towards CRM activities and determining the factors that affect their attitude and participation intention.” Arab Academy For Science ,Technology & Maritime Transport - GSB.

 

11-Raslan, M. A. (2012). “Investigating young adults’ reliance on social networking sites and its impact on social capital in Egypt.” Arab Academy For Science ,Technology & Maritime Transport - GSB.

 

12-Elrefaey, N. I. (2012). “Measuring the factors affecting the recall of TV advertising in Egypt: A customer based perspective.” Arab Academy For Science ,Technology & Maritime Transport - GSB.

 

13-Abd Elwakil, H .R. (2012). The Attitude of Egyptians consumers towards SMS advertisements: An Empirical study. Arab Academy For Science ,Technology & Maritime Transport - GSB.

 

14-Eman, N. M. (2012). “Measuring the antecedents and outcomes of football sport sponsorship of team identification in Egypt.” Arab Academy For Science ,Technology & Maritime Transport - GSB.

 

15-Elsahn, Z. F. (2012). “Measuring the factors affecting voters’ intention to participate in the presidential elections in Egypt.” Arab Academy For Science,Technology & Maritime Transport - GSB.

 

16-Moharam, O. M. (2012). How does Integrated Marketing Communication IMC affect Retail departments in Banks? Arab Academy For Science ,Technology & Maritime Transport - GSB.

 

17-Gabra, B. F. (2012). Disposition Effect in An Emerging Market Empirical Study on the Egyptian Stock Market. Arab Academy For Science ,Technology & Maritime Transport - GSB.

 

18-Khamis, A. M. (2013). Measuring Brand Equity adopting Aaker’s   Model, an application on cafes sector in Egypt, specially Alexandria. Arab Academy For Science,Technology & Maritime Transport - GSB.

 

19-Hassan, A. H. (2013). Investigating the Impact of the Internet on Egyptian People with Visual Disability. Arab Academy For Science ,Technology & Maritime Transport – GSB.

  

20-Ali, B. S. (2013). Location Based Mobile Advertising Architecture in Egypt. Arab Academy For Science ,Technology & Maritime Transport - GSB.

 

21-Rayan, S. M. (2013). A Frame work for Developing Data Intensive Arabic Web Applications. Arab Academy For Science ,Technology & Maritime Transport - GSB.

 

22-Morsy, M. M. (2013). Adapting BSC Technique to Assess the Egyptian Government Websites: A system Development Approach. Arab Academy For Science ,Technology & Maritime Transport - GSB.

 

23-Elshobashey, H. M. (2013). Assessing and Testing the Usability of Arabic News Websites. Arab Academy For Science ,Technology & Maritime Transport - GSB.

 

24-Hamza, H. A. (2013). Testing the Mutual Relationship Between Corporate Social Performance and Financial Performance: Case of the Listed Egyptian Companies. Arab Academy For Science ,Technology & Maritime Transport - GSB.

 

25-Yassin, S. (2013). The survival and success of any organization is based on the successful implementation of marketing strategy .The organizational human resource is one of the departments that could be responsible for its implementation. Arab Academy For Science ,Technology & Maritime Transport - GSB.

 

26-Mohamed, M. S.( 2014). Green Supply Chain Economical Value and Barriers in Egypt. Arab Academy For Science ,Technology & Maritime Transport - GSB.

 

27-Ali, A. H. (2014). The Impact of logistics Service Quality Dimension on Business Relationship Quality “An Empirical Study on Retailers in Egypt. Arab Academy For Science ,Technology & Maritime Transport - GSB.

 

28-Kassar, H. A. (2014). The Maritime Educational Supply Chain Management. Arab Academy For Science ,Technology & Maritime Transport - GSB.

 

29-Soliman, L. A. (2014).The Investigation of Purchasing Process and Supplier Development Practices in Manufacturing Companies: Multiple Case Studies on the Food Processing Sector in Alexandria Egypt””. Arab Academy For Science ,Technology & Maritime Transport - GSB.

 

30-Aram, E. (2014). Effects of Brand Name. Arab Academy For Science ,Technology & Maritime Transport - GSB.

 

31-Elsamahy, M. (2014). Customer advocacy and the impact of B2B loyalty programs. Arab Academy For Science ,Technology & Maritime Transport - GSB.