This course examines the needs of consumer goods and services companies selling through wholesalers and retailers business-to-business firms working through independent distributors and sales representative firms retailers seeking to improve efficiency in an increasingly competitive marketplace and intermediaries seeking to preserve their role in an increasingly fluid channel structure.
Integrated Marketing Communications (IMC)
Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, micro-blogging, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television.
Commodity Exchanges & Investment Strategies
The course focuses on commodity exchanges functions and operations. The course also introduces the student to technical and fundamental tools to deal with the derivatives in major commodity exchanges.
Research Methodology & Business Reporting
The first part of this course provides a comprehensive theoretical and practical framework for business research. It introduces the processes for developing research and considering different research designs and approaches together with statistical methods for data analysis and interpretation. The second part of the course teaches students how to report and present research findings using computer technologies and other presentation aids.
Customers Relationship Management (CRM)
This course will present innovative, proven methods for determining whether a Customer Relationship Management (CRM) strategy for changing the way a company provides service (by adding new technology, processes and procedures) will realize the return on investment projected. Throughout the course, measurable data-containing examples will be provided on how CRM theory is applied with great success by various corporations. Objectives will focus on the scientific reasons why people resist change, a process to deal with that change, a process to measure the results in an on-going manner and how to tie in and measure those results to a company’s bottom-line.
This course presents an overview of international trade theory and policy. The purpose is to explain how economic theory and policy analysis can help the student to understand the economic opportunities and challenges of international trade.
The purpose of this course is to provide an understanding of retail management concepts, technology, and their impact on competitive edge of retail businesses. This course aims to deal with the managerial, strategic and technological, operational and tactical dimensions of retail business.
This course is designed to enable students to identify central issues and problems in business organizations to suggest alternative approaches and then present well-supported recommendations for future actions. The course will accomplish these objectives by explaining concepts and theories useful in understanding the strategic management process. The course will cover topics such as characteristics of strategic decisions, strategic decision makers, social responsibility and ethics in strategic management, situation analysis and corporate strategy, business and functional strategies in addition to strategy implementation and control. A case-study oriented approach will be heavily used in this course.