Retail Management Diploma

Major Description

  • Recognizing the magnitude of opportunities and the dearth of professionals at the supervisory level in the retail industry, Arab Institute for Trade and Commodity Exchange (AITC) started its one year Diploma in Retail Management. The program is the right course for aspirants who would like to become retail professionals at supervisory levels and those who own or manage a retail business.
  • The one year program will introduce participants to various aspects of professional retailing. The curriculum has been designed by a team of Retail professionals and includes sessions in theory and practical applications in a balanced measure.

Course Description

  1. Retail Management
    • The purpose of this course is to provide an understanding of retail management concepts, technology, and their impact on competitive edge of retail businesses. This course aims to deal with the managerial, strategic and technological, operational and tactical dimensions of retail business.
  2. Retail Merchandising
    • This course covers both strategic and operational decisions. It explains the context of buying operations, the issues facing retail buyers in different types of retail organization, and the activities of retail buyers and their interaction with other functional areas.
  3. Customers Relationship Management
    • Managing relationships with customers has become a critical organizational competency. The course introduces the student to the winning strategies for acquiring and retaining customers by leveraging the latest advanced technologies. This course will teach the student how to the right tools for the business so it can grow todayand on into the future.
  4. Supply chain management
    • This course will enable the student to understand and critically evaluate the principles of supply chain management and to understand how a supply network should be organized and effectively managed. It will take account in particular of supply strategy, inter-organizational relationships and logistics issues, and is applicable to a wide variety of sectors, including service applications. Through extensive use of case studies, it will develop skills in application of theory to address complex organizational problems.
  5. Integrated Marketing Communications (IMC)
    • Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, micro-blogging, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television.
  6. Retail Decision Support Systems
    • This course introduces students to different approaches, support tools, and analytical methods for decision making in various business Retail management situations. The objective is to develop the students’ ability to define business problems, construct quantitative models and effectively utilize decision making applications such as Excel Solver.