Programs - Marketing Management
creates a consistency in advertising, interactive marketing, direct marketing, publicity, public affairs and public relations. Integrating these different means of communication, will help maintain the business image among the target market. GSC provides:
- Marketing research.
- Cyber/internet marketing.
- Customer relations' management.
- Product branding and overall marketing strategy formulation.
- Advertising integrated marketing communication, direct marketing, trade promotions.
- Corporate image building.
- Distribution channels.
- Customer value chain management.
- Market modeling.