Course Code: LED 921
Credit hours: 3
Crisis management is a critical organizational function. Failure can result in serious harm to stakeholders, losses for an organization, or end its very existence. Effective crisis management handles the threats sequentially. The primary concern in a crisis has to be public safety. A failure to address public safety intensifies the damage from a crisis. Reputation and financial concerns are considered after public safety has been remedied. Ultimately, crisis management is designed to protect an organization and its stakeholders from threats and/or reduce the impact felt by threats.
Upon Course Completion, the participant should be able to:
1. Make public safety the number one priority.
2. Protect data and intellectual property of organizations
3. Be quick and try to have initial response within the first hour.
4. Be accurate by carefully checking all facts.
5. Be consistent by keeping spokespeople informed of crisis events and key message points.
Topics to be covered: