Course
| code | CR425 |
| credit_hours | 3 |
| title | New Trends in E-Business Applications |
| arbic title | |
| prequisites | CR315 |
| credit hours | 3 |
| Description/Outcomes | This course is a real-world guide to the essential principles of knowledge management. It shows how KM and CRM technologies work, and how they impact the IT infrastructure. Also shows how to use team-building and goal-setting exercises to create excellent KM/CRM projects, and how to align e-business strategy and technology choices. |
| arabic Description/Outcomes | |
| objectives | The course focuses on new applications in E-business. It integrates with knowledge from other courses such as E-Business, Intelligent business computing, E-Logistics, and E-business strategy. |
| arabic objectives | |
| ref. books | |
| arabic ref. books | |
| textbook | -Essential Guide to Knowledge Management, The: E-Business and CRM Applications by Amrit Tiwana, ISBN: 0130320005, Prentice Hall PTR. |
| arabic textbook | |
| objective set | paragraphs |
| content set | combined |
Course Content
| content serial |
Description |
| 1 |
Understanding E-business, CRM and KM
|
| 2 |
Knowledge enabled CRM
|
| 3 |
Knowledge enabled CRM
|
| 4 |
Aligning strategy and technology choices
|
| 5 |
Aligning strategy and technology choices
|
| 6 |
Analyzing the business environment
|
| 7 |
7th Week Exam
|
| 8 |
Audit and Analysis
|
| 9 |
Audit and Analysis
|
| 10 |
Building an Implementation Team
|
| 11 |
Blueprinting the Technology Infrastructure
|
| 12 |
12th Week Exam
|
| 13 |
Results-Driven Development and Deployment
|
| 14 |
Leadership, Change Management, and Corporate Culture
|
| 15 |
Evaluation, Measurement, and Refinement
|
| 16 |
Final Exam
|