Course
code EA316
credit_hours 3
title Marketing Management
arbic title ادارة التسويق
prequisites EA211
credit hours 3
Describtion/Outcomes This course brings essential and classic examples into sharper focus while covering new concepts and ideas in depth.
arabic Describtion/Outcomes
objectives At the end of this course students will have an understanding of the following topics: rn-Understanding Marketing Management rn -Analyzing marketing opportunities rn-Developing marketing strategies rn-Shaping the market offering rn-Managing and delivering marketing programs
arabic objectives
ref. books
arabic ref. books
textbook Marketing management, Philip Kotler, Keven Keller, 13th ed. Pearson publications.
arabic textbook
objective set combined
content set combined
Course Content
content serial describtion
1 Chapter 1: Defining Marketing for the 21st Century
2 Chapter 1: Defining Marketing for the 21st Century continued…
3 Chapter 2: Developing Marketing Strategies and Plans
4 Chapter 2: Developing Marketing Strategies and Plans continued…
5 Chapter 3: Gathering Information and Scanning the Environment
6 Chapter 3: Gathering Information and Scanning the Environment continued…
7 7th week exam
8 Chapter 8: Identifying Market Segments and Targets
9 Chapter 8: Identifying Market Segments and Targets continued…
10 Chapter 10: Crafting the Brand Positioning
11 Chapter 10: Crafting the Brand Positioning continued…
12 12th Week exam
13 Chapter 5: Creating Customer Value, Satisfaction, Loyalty
14 Chapter 6: Analyzing Consumer Markets
15 Final Project submission and follow up
16 Final Presentation