Course
code EA417
credit_hours 3
title Management of Distribution
arbic title إدارة مؤسسات التوزيع
prequisites A315
credit hours 3
Describtion/Outcomes Providing an overall understanding of distribution channel management and its implications on marketing strategy, and mix
arabic Describtion/Outcomes
objectives Students should be able to identify the importance of channel management and its impact and role on marketing decisions and managers
arabic objectives
ref. books
arabic ref. books
textbook Marketing Channels, Anderson and Stern, el Ansary , sixth edition, Prentice Hall
arabic textbook
objective set paragraphs
content set combined
Course Content
content serial describtion
1 Marketing channels: structure and s
2 An analytical framework for channel design and implementation
3 Segmentation for marketing channel design : service outputs
4 Segmentation for marketing channel design : service outputs
5 Supply side channel analysis: channel flows and efficiency analysis
6 Supply side channel analysis: channel structure and membership issues
7 7th week exam
8 Channel power: Getting it, using it, keeping it
9 Channel power: Getting it, using it, keeping it
10 Strategic alliance in distribution
11 Vertical integration in distribution
12 Project presentations
13 Retailing
14 Wholesaling
15 Franchising
16 Final Exam