Course
code	IM535E
credit_hours	3
title	Marketing Management
arbic title
prequisites	IM432
credit hours	3
Description/Outcomes	The evaluation of markets and marketing ï¿½ The marketing environment ï¿½ demand and market study ï¿½ buyer behaviour; consumer and organizational markets. The marketing mix ï¿½ marketing information system ï¿½ development of new products and services ï¿½ product life cycle ï¿½ pricing and promotional distribution systems ï¿½ development and marketing plan.
arabic Description/Outcomes
objectives	Understanding the nature of marketing concept. Determining the size and composition of the effective market demand; total and by segment. Understand the criteria for purchasing behaviour of consumer and industrial buyers. Demonstrate the process of marketing information systems and research.. Appreciate the basics of formulating a market plan.
arabic objectives
ref. books	Kotler, P., ï¿½Marketing Management: Analysis, planning, implementation and controlï¿½, Prentice Hall.
arabic ref. books
textbook
arabic textbook
objective set	bullets
content set	bullets

Course Content
content serial	Description
1	The marketing management definitions. The market segmentation and targeting. Application of Analytical Hierarchy process to marketing problems. Marketing Mix. Product Development and Life Cycle. Pricing Methods and Techniques. 7th Week Exam. Pricing Methods and Techniques. Promotion Mix. Evaluation of promotion budget. Distribution. 12th week Exam. Supply chain management and distribution. Revision. Final Exam.
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