Course
code IM535E
credit_hours 3
title Marketing Management
arbic title
prequisites IM432
credit hours 3
Describtion/Outcomes The evaluation of markets and marketing � The marketing environment � demand and market study � buyer behaviour; consumer and organizational markets. The marketing mix � marketing information system � development of new products and services � product life cycle � pricing and promotional distribution systems � development and marketing plan.
arabic Describtion/Outcomes
objectives Understanding the nature of marketing concept. Determining the size and composition of the effective market demand; total and by segment. Understand the criteria for purchasing behaviour of consumer and industrial buyers. Demonstrate the process of marketing information systems and research.. Appreciate the basics of formulating a market plan.
arabic objectives
ref. books Kotler, P., �Marketing Management: Analysis, planning, implementation and control�, Prentice Hall.
arabic ref. books
textbook
arabic textbook
objective set bullets
content set bullets
Course Content
content serial describtion
1 The marketing management definitions. The market segmentation and targeting. Application of Analytical Hierarchy process to marketing problems. Marketing Mix. Product Development and Life Cycle. Pricing Methods and Techniques. 7th Week Exam. Pricing Methods and Techniques. Promotion Mix. Evaluation of promotion budget. Distribution. 12th week Exam. Supply chain management and distribution. Revision. Final Exam.
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