Course
code IS371
credit_hours 3
title E-business Fundamentals
arbic title
prequisites IS171
credit hours 3
Describtion/Outcomes This course introduces and defines the concepts of e-Business and e-Commerce models, for both B2C and B2B businesses and introduces the basic business concepts required for understanding of e-Commerce firms including industry structure, value chain, customer Relationship Management (CRM), firm strategy, and social and ethical issues . The course covers the technology infrastructure for e-Business/e-Commerce, e-Payments systems, e-Commerce marketing communications, secure transactions, and online services and communities.
arabic Describtion/Outcomes
objectives Upon completion of this course, students should be able to:
1. Understand the difference between e-Business and e-Commerce.
2. Understand the models of e-Commerce.
3. Identify and implement the steps of building e-Commerce web sites.
4. Recognize the e-Commerce infrastructure.
5. Be familiar with the e-Payment systems.
6. Understand the e-Commerce Marketing concepts.
7. Understand the requirements and methods of e-Commerce secure transactions.
arabic objectives
ref. books Chaffey D., E-Business and E-Commerce Management: Strategy, Implementation and Practice, 4th Edition, 2009.
arabic ref. books
textbook Laudon, K. C., Guercio, Carol, E-commerce Business, Technology, and Society, 5th Edition, Prentice Hall, 2009.
arabic textbook
objective set combined
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