code NC252
credit_hours 3
title Principles of Marketing
arbic title
prequisites None
credit hours 3
Description/Outcomes The course covers topics related to today`s marketing challenges, such as, analyzing the marketing situation (product or service, offer, demand, and marketing environment), targeting offers and designing marketing strategies (product, price, distribution, and promotion), implementing, controlling and evaluating marketing activities. The course also introduces the essentials of marketing tactics critical to managing profitable customer relationships in today’s dynamic and connected environment.
arabic Description/Outcomes
objectives 1. Apply marketing theory and concepts toward solving managerial marketing problems.
2. Analyze in written and oral presentation form, basic marketing principles related to specific business situations (perform critical thinking).
3. Understand and identify marketing opportunities, and how marketing concepts and tools can be applied to achieve organizational objectives.
4. Appreciate the role of marketing executives within a complex matrix of business and society issues.
arabic objectives
ref. books Hasted, E., Software that sells: A Practical Guide to Developing and Marketing your Software Project, Wiley.
arabic ref. books
textbook Kotler Philip and Gary Armstrong, Marketing: An Introduction, Prentice Hall.
arabic textbook
objective set
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Course Content
content serial Description