|title ||Principles of Marketing|
|arbic title |
|prequisites ||None |
|credit hours ||3|
|Description/Outcomes ||The course covers topics related to today`s marketing challenges, such as, analyzing the marketing situation (product or service, offer, demand, and marketing environment), targeting offers and designing marketing strategies (product, price, distribution, and promotion), implementing, controlling and evaluating marketing activities. The course also introduces the essentials of marketing tactics critical to managing profitable customer relationships in today’s dynamic and connected environment.|
|arabic Description/Outcomes |
|objectives ||1. Apply marketing theory and concepts toward solving managerial marketing problems.|
2. Analyze in written and oral presentation form, basic marketing principles related to specific business situations (perform critical thinking).
3. Understand and identify marketing opportunities, and how marketing concepts and tools can be applied to achieve organizational objectives.
4. Appreciate the role of marketing executives within a complex matrix of business and society issues.
|arabic objectives |
|ref. books ||Hasted, E., Software that sells: A Practical Guide to Developing and Marketing your Software Project, Wiley.|
|arabic ref. books |
|textbook ||Kotler Philip and Gary Armstrong, Marketing: An Introduction, Prentice Hall.|
|arabic textbook |
|objective set |
|content set |