code NC252
credit_hours 3
title Principles of Marketing
arbic title
prequisites None
credit hours 3
Description/Outcomes The course covers topics related to today`s marketing challenges, such as, analyzing the marketing situation (product or service, offer, demand, and marketing environment), targeting offers and designing marketing strategies (product, price, distribution, and promotion), implementing, controlling and evaluating marketing activities.rnThe course also introduces the essentials of marketing tactics critical to managing profitable customer relationships in today’s dynamic and connected environment.
arabic Description/Outcomes
objectives Upon completion of this course, students should be able to:
1. Apply marketing theory and concepts toward solving managerial marketing problems.
2. Analyze in written and oral presentation form, basic marketing principles related to specific business situations (perform critical thinking).
3. Understand and identify marketing opportunities, and how marketing concepts and tools can be applied to achieve organizational objectives.
4. Appreciate the role of marketing executives within a complex matrix of business and society issues.
arabic objectives
ref. books Hasted, E., Software that sells: A Practical Guide to Developing and Marketing your Software Project, 1st Edition, Wiley, 2005.
arabic ref. books
textbook Kotler,Philip, and Gary Armstrong, Marketing: An Introduction, 10th Edition., Prentice Hall, 2010.
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objective set combined
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Course Content
content serial Description