Rehab-Allah Fouad El-Badrawy
Mobile Learning and Technology Adoption in the Egyptian Context: Cultural Dimensions
As the user experience is an important prerequisite for the success of mobile
applications the main subject of the research study reported here is the use of Mobile
Learning (ML) in Egypt. The study is part of a wider investigation into social and
technical aspects of ML in Egypt.
The study investigates:
− What is the user perception regarding mobile learning services and its likely
use in Egypt?
− What are the Egyptian cultural aspects that affect the adoption of mobile
A structured questionnaire was devised, data was collected, analysed, and some
simple frequencies and chi square tests were calculated. Greet Hofstede’s cultural
dimensions were mapped against the questionnaire’s output in order to be able to
make recommendations on how to address the mobile learning users' needs. This
would improve their usage experience and promote mobile learning services in Egypt.|