Rasha Abdel Aziz Youssef Shalaby
Mobile Banking Perception and Usage: The Case of Egypt
As, the user experience is an important prerequisite for the
success of m-commerce applications, the main subject of
the research study reported here is the use of Mobile
Banking (MB) in Egypt.
The study using a structured questionnaire to investigate
on who are the potential mobile banking users, the
frequency of mobile banking use and the users' perception
toward mobile banking services in Egypt.
Data was collected and analyzed using SPSS. Mobile
banking users' nature were revealed, which enabled the
researchers to make recommendations on how to satisfy
mobile banking users' needs, improve their usage
experience and promote mobile banking services in Egypt.|