Rasha Abdel Aziz Youssef Shalaby
ATM Usage and Perception in Egypt from different perspectives
The main subject of the research study reported here is the use of Automated Teller Machines (ATMs) in Egypt. Our main concern will be social and cultural, although there will be some scope for technical perspectives.
The research inquires into how decisions are made by decision makers in banks regarding ATMs and whether these decisions address customer needs and reflect customer understanding.
A questionnaire has been used to survey customers, and semi-structured interviews are being used to explore decisions and opinions within the banks and with other interested parties. The data collected is qualitatively analysed to check on similarities and differences in main stakeholders’ views. Some interesting differences are discovered.