Aliaa Ahmed Abdelmeniem received her BS.c degree in 2010 in business administration , marketing major, Arab academy for science , technology and maritime transport . Finished my masters in business administration (MBA) from AAST in March 2014. Finished my PH.D in Marketing From University of Minho in March 2023 Currently, she is a Lecturer assistant at the Arab Academy for Science, Technology, and Maritime Transport (AASTMT), Cairo, Egypt.