Cherouk A abdel- hakim Yassin , MS.

Senior TA.

Biography
Education
Field of Interest
Work Experience
Publications
Research Indicators
Teaching
Courses

Biography

  • Cherouk Amr Yassin is a Lecturer of Marketing at the College of Management & Technology, Arab Academy for Science Technology and Maritime Transport, Egypt. She received her PhD degree from the School of Economics and Management, University of Minho, Portugal. Her research interests focus on consumer behaviour, impulse buying, retailing, promotions and social media.

Courses Added

Courses Added
CourseAcademic yearTerm

AA121 - Principles of Management (2)

2019 Fall View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

AA415 - Personal Selling Management

2019 Fall View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

EA121 - Principles of Management (2)

2015 Fall View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

EA211 - Principles of Marketing

2016 Spring View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

EA325 - International Business

2016 Spring View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

EA327 - Integrated Marketing Communications

2016 Spring View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

EA426 - Public Relations

2016 Spring View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

MKT935 - Advanced Marketing Management

2019 Fall View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

Work Experience

  • Lecturer, Sep 2017 - up till now
    Marketing
    Arab Academy for science technology and Maritime transport
  • Lecturer Asistant, Nov 2015 - Sep 2017
    Marketing
    Arab Academy for science technology and Maritime transport
  • T.A, Apr 2013 - Nov 2015
    Marketing
    AASTMT

Education

  • PhD in Marketing, University of Minho, Sep 2017
  • ِAcademic Master of Business Adminstration in In Marketing, GSB - AASTMT, Nov 2015
  • Bachelor's degree in Marketing and International Business, AASTMT, Feb 2012

List of Publications

    • Dr. Cherouk Amr Yassin under the supervision of Professor Ana Maria dos Santos Costa Soares, "Understanding Impulse Buying Behaviour: The Role of Promotions, Emotions and Cognitive Dissonance" , University of Minho, EEG , 2019.
            Read Abstract Download PDF
           
    • Cherouk A. Yassin Ana M. Soares, "Why Put Off Until Tomorrow What I Can Impulse Buy Today? The Role of Promotions and Emotions in Impulse Buying Behaviour" , 25th Recent Advances in Retailing & Services Science Conference , 2018.
            Read Abstract Download PDF
           
    • Cherouk Amr, "MEASURING THE RELATION OF IN-STORE PROMOTIONS ON CONSUMERS IMPULSE BUYING DECISIONS IN HYPERMARKETS IN EGYPT" , (AAST) , 2015.
            Read Abstract Download PDF
            Read Research
    • Cherouk Amr, "MEASURING THE RELATION OF IN-STORE PROMOTIONS ON CONSUMERS IMPULSE BUYING DECISIONS IN HYPERMARKETS IN EGYPT" , AAstmt , 2015.
            Read Abstract Download PDF
            Read Research

Teaching

  • Principles of Marketing
    Integrated Marketing Communication
    Public Relations
    International Business
    Personal Selling
    Management
    Advanced Marketing Project

Fields of Interest

  • Marketing
  • Consumer Behaviour
  • Retailing
  • Promotion

Address : Egypt-Shiekh Zayed

Phone :

mobile : 00201069244324

Email: Send Mail

Web page : link