Nermine S ElEssawy , Ph.D.

Assistant Professor

Field of Interest
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List of Publications

    • Shayma Farid, "Students e-learning acceptance: an empirical study through extending technology acceptance model in the education sector" , , 2019.
    • nermine khalifa , marwa abd al ghany, "ERP best of breed solutions enabling JIT adoption real sucess in real world" , , 2018.
    • Marwa Abdel Ghany, Nermine Khalifa, "Ilearn: Implication and complications" , , 2017.
    • Nermine ElEssawi, "internet banking adoption in egypt" , journal of business and retail management research , 2017.
    • Nermine Khalifa, Marwa Abd El Ghany, "Proposing web based emergency application (case study in Egypt)" , , 2016.
    • Rasha Abd El Aziz, "Determining the main diminsions that affect ecustomer relationship management readiness in the Egyptian banking indystry" , , 2012.
    • George Dafoulas, "The difference betweenprivate and public banks in e-crm implementation:a case study in Egypt" , ICCTA , 2007.
    • George Dafoulas, "Measuring customer relationship management readiness in developing countries" , ICCTA , 2005.

Fields of Interest

  • Measuring Customer Relationship Management Readiness in Developing Countries
  • The difference between private and public banks in e-CRM implementation: A case study in Egypt

Research Indicators

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