Introduction to Applied Linguistics

Description

On completion of this course, students will be able to:1.1.Define language as meaning-making systems, 1.2.Recognize the fundamental distinction between language structure and the functions of language1.3.Relate the notion of ‘language and communication’ in Applied Linguistics.1.4.Recognize how verbal and non-verbal modes of langugage affect the construction and perception of media messages.1.5.Define how verbal messages can be combined with other modes of communication (emojis, photographs, short video) 2.1.Review and critique their understanding of media and the many ways language and communication dynamics operate across a changed and changing mediascape.2.2.Discusshow the materialities of media shape the way different communicative modes can be usedand experienced.2.3.Reviewthe wide range of modes available to communicators 3.1.Demonstratehow the materialities of media shape the way different modes can be used and experienced.3.2.Analyze different genres of media platforms and their effect in the shaping of reality.3.3.Apply the different notions of media, mediation and mediated discourse 4.1 Report on how the notion of mediacan be more complicated than ordinary people usually think.4.2 Interpret the ways media messages are mediated and transmittedthrough a particular medium.4.3 Evaluate how different media platforms can affect the kinds of transmitted messages and how those messages can be formulated. 4.4 Assessing how different mode of ‘language’ can work together.4.5 interpret political rhetoric and unveil fake news

Program

Media Department

Objectives

• This course aims atupdating and expanding students’ understanding ofmedia and the many ways language and communication dynamics operate across a changed and changing mediascape. Through the lens of applied linguistics, the course introduces students to the characteristics of native online media features such as memes, viral spreads, surveillance and convergent practices.It orients students to how different types of language (verbal and non-verbal) can be combined together to deliver different messages.The courseintroduces them to the communicative functionsof non-verbal language such as images, sounds, music and the language of symbols such as emojis. The course aims as well athelping students understand media and think about it in terms of what media do rather than what they are. Thus, rather than focusing on media as ‘thing’ they are guided to think about it as processes of mediation.Students are then guided to take a similar perspective on language, considering what language does rather than what it is.