Course aim

This course provides fundamental working knowledge about every aspect of businesses and the environment in which businesses are. At all times, students are required to take on various roles (e.g., manager, employee, supplier, customer, competitor) to outline the issues managers face, to evaluate the responses of managers, and to provide alternative courses of action.

Course objectives

By the end of this course, Students will be able to:

• Gain great value from understanding how business, government and citizens together influence the ways that business is conducted in different societies.
• Have a sound foundation for understanding the key issues in the field of management.
• Cover the latest research studies in the business field.
• Build their analytical and writing skills by getting them engaged in real life business cases.

Course Contents

The course will cover the following main topics:

• Understanding the business environment
• Conducting business ethically and responsibly
• Understanding entrepreneurship and business ownership
• Understanding the global context of business
• Managing the business enterprise
• Managing operations an improving quality
• Managing human resources and labor relations
• Motivating, satisfying and leading employees