This course introduces the fundamentals of E-commerce, the computer as an organizational information system, systems methodologies and the computer as a problem solving tools . The different business models, benefits and limitations of e-business are also explained. The course covers the concept of retailing in business (e-tailing), e¬-marketing and market research in business. Intra business between organizations and e-government is an important topic to be covered in this course. E-payment and different methods and technologies used in this area are also presented. The course then introduces in brief the security in e-business. New technologies like M-business are also introduced. The theoretical concepts are explained with the support of a number of local and international case studies to explain the impact of the e-business on business operations.
Investment & Portfolio Management
This course introduces students to different types of securities, markets, transaction costs, and security regulations. The basic techniques for analyzing the potential returns and risk of individual securities, and for combining them efficiently into portfolios, are also studied. In addition, this course explores the practical aspects of investment analysis relevant to bond and stock evaluation, portfolio analysis, performance evaluation, and the formulation of investment policies and strategies. The points of view of both individual and institutional investors are considered, but primary emphasis is placed on the individual investor. New trends in investments such as e-trade and on line investments would also be presented.
Management accounting systems provide an organization with data used in making operating decisions, achieving cost control, measuring performance, motivating employees and managing external relationships. This multiplicity of roles imposes conflicting demands that imply a trade off in optimal system. This trade off is underscored by emphasizing the interdependency between organizational structure, planning and control. In addition, the course focuses on the understanding of the demand for and the usefulness of management accounting information to manage an organizational unit through effective analysis.
Advanced Marketing Management
This course examines the positioning of organizations’ marketing activities through investigating the customers and competitors as an external profile, in addition to performing self-study and portfolio analysis as an internal profile. The course objective is to help students become aware of the major aspects in planning and controlling of marketing operations. By developing their marketing skills, the students will be able to locate marketing activities and formulate alternative business strategies whether for declining or mature markets in a strategic context.
Advanced Human Resources Management
This course is designed to provide students with a broad perspective of strategic human resources management. Emphasis will be placed on topics such as integration of human resources management into corporate strategy, the role of organizations’ internal and external environment in the implementation of human resources strategies. Within this course, students will be subjected to case studies and practical applications to demonstrate their consolidated understanding of human resources related functions.
Advanced Finance & Investment
The course explores the two most significant examples of financial restructuring: the replacement of equity by debt financed transactions as well as the injection of substantial new equity, either though restructuring of ownership via a sell–off or initial public offerings. The privatization of business is examined as a special case of equity financing. In addition, the course will cover the practical aspects of investment analysis relevant to bond and stock evaluation, portfolio analysis, performance evaluation, and formulation of investment strategies.
Research Methodology & Business Reporting
The first part of this course provides a comprehensive theoretical and practical framework for business research. It introduces the processes for developing research and considering different research designs and approaches together with statistical methods for data analysis and interpretation. The second part of the course teaches students how to report and present research findings using computer technologies and other presentation aids.
This course is designed to enable students to identify central issues and problems in business organizations to suggest alternative approaches and then present well-supported recommendations for future actions. The course will accomplish these objectives by explaining concepts and theories useful in understanding the strategic management process. The course will cover topics such as characteristics of strategic decisions, strategic decision makers, social responsibility and ethics in strategic management, situation analysis and corporate strategy, business and functional strategies in addition to strategy implementation and control. A case-study oriented approach will be heavily used in this course.