Sports Management Track

  1. Sports Legislations
    • This course introduces the important legal aspects when managing sport. It focuses on the emerging administrative, management and legal issues in sport to which athletes, coaches, managers and lawyers are exposed. The course emphasizes how sport organizations can be better managed and governed through examining common legal concepts with case studies to learn from the experiences of various sport organizations in managing the issues of the respective legal issue.
  2. Sports Financing
    • This course introduces the importance of finance and accounting theory within the sport industry. Students will explore elements that influence the financial world then apply such elements to the specific sport business world. Revenue and expense categories for professional and collegiate sports teams will be differentiated and evaluated in terms of league policies and current economic conditions. Using case studies, this course will examine business structure, sources of capital and financial management in the unique business environment of professional and college sports.
  3. Sports Public Relations
    • This course presents the wide-ranging field and various aspects of sports public relations. It focuses on defining, developing, and delivering an effective public relations campaign the use of mass and social media platforms for brands, personalities and teams as well as the management and mitigation of crisis. The course outlines the best practices and techniques for effective public relations in the sports industry and sports business communications issues as reported in Sports Business Journal, USA Today, the New York Times, and other mainstream and popular communication media. It emphasizes the role of sports public relations in developing community relations and helps students better work with coaches and athletes and network with key professionals in the sports public relations field.
  4. Sports Media
    • The course introduces the main concepts of sport and the media within a framework, which very much encapsulates the fact that we live in a world immersed in sport media. The course is designed to cover the relationships between the sports industry, athletes, media, and audience. It discusses the evolution of sports media from the early sportswriters to the day when athletes control their own messages via social platforms example: Twitter. It focuses on the various mediums— newspapers, magazines, books, radio, TV, online, forums, blogs, and social media— in terms of their history, function, impact, and ethical implications for sports. The course develops literacy and critical-thinking skills about the sports industry and its relationship with the media. The emphasis is on the complexities of the subject area, which has gradually seen sport become headline news through the growth of media technologies.
  5. Sports Events Management
    • This course is designed to emphasize the importance of sports events planning and management locally and globally in social and economic terms. It presents how events are increasingly viewed as an essential sector of tourism, and are crucial in destination marketing. There are many cities that target the sports events sector and many venues where events are produced. This course therefore provides a comprehensive overview of sports events management, covering all types of sports and event destinations, venues and operations. Specific attention is paid to the analysis, management and monitoring of the economic and tourism benefits of the sports events sector.
  6. Sports Resource Management
    • This course critically examines the management of human, physical and financial resources at the strategic level across sport. It assesses governance, organizational development and strategy, quality assurance, and performance management within sport organizations. It also discusses the application of risk management, event organization, and financial analysis to sport. The course emphasizes important issues in managing sport namely total quality management, managing change and innovation and event management.
  7. Research Methodology & Business Reporting
    • The first part of this course provides a comprehensive theoretical and practical framework for business research. It introduces the processes for developing research and considering different research designs and approaches together with statistical methods for data analysis and interpretation. The second part of the course teaches students how to report and present research findings using computer technologies and other presentation aids.
  8. Strategic Management
    • This course is designed to enable students to identify central issues and problems in business organizations to suggest alternative approaches and then present well-supported recommendations for future actions. The course will accomplish these objectives by explaining concepts and theories useful in understanding the strategic management process. The course will cover topics such as characteristics of strategic decisions, strategic decision makers, social responsibility and ethics in strategic management, situation analysis and corporate strategy, business and functional strategies in addition to strategy implementation and control. A case-study oriented approach will be heavily used in this course.