SME''s (Small and Medium Enterprises)

  1. Entrepreneurship & Introduction to SME’s Management
    • This course will focus on both the entrepreneurial aspect and continuing management of small businesses. We will generally define small business, for purposes of this course, to be geographically local, have fewer than 100 employees, and where one or a few individuals provide initial financing. The course will focus on leadership, decision making, management, marketing, financial controls and other necessary processes to insure the successful start-up and long-term health of the small business enterprise.
  2. SME''s Finance
    • The course provides a thorough understanding on financial decision making for small and medium companies from their start-up until the exit. The course starts with a refresher of basic finance theory. Students that have no background in finance should be aware that this is a very brief introduction to finance and are advised to study basic concepts beforehand. After that we will discuss the empirics of returns to private equity, i.e., how profitable is it to start a business. The next topic is capital choices of small businesses. Some financing choices of entrepreneurs will be discussed in more detail, namely relationship lending, crowd financing, and angel and venture capital. The course ends with an overview of exit choices of investors. All topics are covered via research articles that present important empirical results.
  3. Starting up a new business –Business Plan Competition
    • The aim this practical module is to offer the opportunity to MBAs to apply in practice key strategic, entrepreneurial management, business financial tools and techniques in the context of a startup business venture. More specifically, they will consider a new business opportunity –idea and undertake a feasibility study through the design and implementation of experiential market research activity for a new venture or for the strategic development-diversification of an existing company. Students will develop hands on experience in terms of the formulation, presentation and promotion of a real business plan proposal to potential investors/financiers . Business ideas to be featured in the course project fieldwork are to be welcomed from entrepreneurs.
  4. Logistics and Supply Chain Management in SME''s
    • This subject aims to provide participants with a full understanding of the growing importance of international logistics systems, operations and supply chain management.
  5. Control and Accountability in Small and Medium-sized Enterprises
    • This course will cover control and accountability issues in a small business environment. These issues are essential to being in control as a small business manager as they improve decision making. Only then entrepreneurs are fully able to concentrate on and fully exploit their entrepreneurial skills. To that end, the course deals with the relevant financial reporting issues, and typical management accounting and control issues in small businesses. Furthermore, the course will discuss the internal control system in small businesses in order to provide the entrepreneur with relevant and reliable information for decision making. Also, the IT issues in small businesses will be discussed as this appears to be a major problem area. There often is insufficient knowledge of the IT risks within small business, and small businesses are unaware of the measures that can be taken to mitigate these IT risks. Furthermore, small business may have difficulties in implementing such measures because their limited size and resources may force them to depend heavily on third parties (i.e. outsourcing, application service providers). As a result, most small businesses have little control over their IT resources. Therefore, all these three issues related to the role of Information technology within small business will be addressed. The course will not only provide students an overview of the academic literature on control and accountability in small businesses. It will also train practical skills that are important in a small business environment by using cases on the various small business aspects in the area of control and accountability.
  6. Value-Based Marketing
    • This course elaborates on the steps of value-based marketing in SME''s-to-consumer as well as business-to-business settings. The first half of the course is dedicated to introducing you to different strategies and tactics marketers can use to create value for (and with) customers. In particular, we will focus on two crucial value creation levers: employees and segmentation combined with solution selling. In the second part of the course we focus on how firms can ensure that they reap the (financial) benefits for their value creation efforts. In particular, we focus on pricing, which tends to be the least taught of marketing''s 4Ps despite its tremendous implications for firms'' bottom lines. In particular, we will examine the psychology of price as well as organizational issues in managing prices. Eventually, best value for customers yields best value for a firm''s shareholders.
  7. Research Methodology & Business Reporting
    • The first part of this course provides a comprehensive theoretical and practical framework for business research. It introduces the processes for developing research and considering different research designs and approaches together with statistical methods for data analysis and interpretation. The second part of the course teaches students how to report and present research findings using computer technologies and other presentation aids.
  8. Strategic Management
    • This course is designed to enable students to identify central issues and problems in business organizations to suggest alternative approaches and then present well-supported recommendations for future actions. The course will accomplish these objectives by explaining concepts and theories useful in understanding the strategic management process. The course will cover topics such as characteristics of strategic decisions, strategic decision makers, social responsibility and ethics in strategic management, situation analysis and corporate strategy, business and functional strategies in addition to strategy implementation and control. A case-study oriented approach will be heavily used in this course.