Marketing Management

  • Marketing |
  • English

Description

This course brings essential and classic examples into sharper focus while covering new concepts and ideas in depth.

Program

Marketing and International Business

Objectives

  • At the end of this course students will have an understanding of the following topics: rn-Understanding Marketing Management rn -Analyzing marketing opportunities rn-Developing marketing strategies rn-Shaping the market offering rn-Managing and delivering marketing programs

Textbook

Data will be available soon!

Course Content

content serial Description
1Chapter 1: Defining Marketing for the 21st Century
2Chapter 1: Defining Marketing for the 21st Century continued…
3Chapter 2: Developing Marketing Strategies and Plans
4Chapter 2: Developing Marketing Strategies and Plans continued…
5Chapter 3: Gathering Information and Scanning the Environment
6Chapter 3: Gathering Information and Scanning the Environment continued…
77th week exam
8Chapter 8: Identifying Market Segments and Targets
9Chapter 8: Identifying Market Segments and Targets continued…
10Chapter 10: Crafting the Brand Positioning
11Chapter 10: Crafting the Brand Positioning continued…
1212th Week exam
13Chapter 5: Creating Customer Value, Satisfaction, Loyalty
14Chapter 6: Analyzing Consumer Markets
15Final Project submission and follow up
16Final Presentation

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.
Courses
  • Degree Bachelor
  • Code: EA316
  • Credit hrs: 3
  • Prequisites: EA211
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