Strategic Management

  • Marketing |
  • English

Description

The course examines the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company`s objectives. It comprises many tasks that would help in dealing effectively with everything that affects the growth and profitability of a firm.

Program

Marketing and International Business

Objectives

  • the course comprises nine critical tasks:rn-formulate the company`s mission, including broad statements about bits purposes, philosophy and goalsrn-conduct an analysis that reflects the company`s internal conditions and capabilities rn-Assess the company`s external environmentrn-Analysis the company`s options by matching its resources with the external environment.rn-Identify the most desirable options by evaluating each option in light of the company`s mission rn-Select long term objectives and grand strategies that will achieve the most desirable options.rn-Implement the strategic choices by means of budgeted resources allocations in which the matching of tasks, people, structures, technologies and reward systems. rn

Textbook

Data will be available soon!

Course Content

content serial Description
1Strategic Management
2Company Mission
3Corporate Social Responsibility and Business Ethics
4The External Environment
5The External Environment
6Revision for the 7th week
77th week exam
8The Global Environment
9Internal Analysis
10Internal Analysis(continued)
11Long-term Objectives and Strategies
1212th week presentations
13Long-term Objectives (continued)
14Business Strategy
15Final Project Presentations
16Final Project Presentations
1Strategic Management
2Company Mission
3Corporate Social Responsibility and Business Ethics
4The External Environment
5The External Environment
6Revision for the 7th week
77th week exam
8The Global Environment
9Internal Analysis
10Internal Analysis(continued)
11Long-term Objectives and Strategies
1212th week presentations
13Long-term Objectives (continued)
14Business Strategy
15Final Project Presentations
16Final Project Presentations

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.
Courses
  • Degree Bachelor
  • Code: EA421
  • Credit hrs: 3
  • Prequisites: EA211, EA311
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