International Marketing

  • Marketing |
  • English

Description

Providing an overall understanding of international marketing and the adaptation to foreign business, factors hindering international success including uncontrollable.

Program

Marketing and International Business

Objectives

  • Students should be able to know how to adapt their products to Foreign countries, and differentiate between dealing domestically, internationally & globally

Textbook

Data will be available soon!

Course Content

content serial Description
1Chapter 1: The Scope and Challenge of International Marketing
2Continue The Scope and Challenge of International Marketing
3Chapter 4: Cultural Dynamics in Assessing Global Markets
4Continue Cultural Dynamics in Assessing Global Markets
5Chapter 5: Culture, Management Style, and Business Systems
6Continue Culture, Management Style, and Business Systems
77th week Exam
8Chapter 6: The Political Environment: A Critical Concern
9Cont. Chapter 6: The Political Environment: A Critical Concern
10Chapter 8: Developing a Global Vision through Marketing Research
11Chapter 9: Emerging Markets
1212th week exam
13Continue Emerging Markets
14Chapter 16: Integrated Marketing Communications and International Advertising
15Continue Integrated Marketing Communications and International Advertising.
16Project presentations

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.
Courses
  • Degree Bachelor
  • Code: EA425
  • Credit hrs: 3
  • Prequisites: EA326
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