Retail Management

Description

This course aims at providing an understanding of the practice of logistics in a retailing context. It builds on Basic marketing knowledge and explores issues and concepts particular to the retail industry. These include the customer-service provider interface, the special human resources environment that retailers operate in, the entertainment factor in shopping, the consumer behavior within retail stores and location analysis.

Program

B.Sc. in Management of Trade Logistics and International Transport (Supply Chain Management Major)

Objectives

• Data will be available soon!