E-business Fundamentals

Description

This course introduces and defines the concepts of e-Business and e-Commerce models, for both B2C and B2B businesses and introduces the basic business concepts required for understanding of e-Commerce firms including industry structure, value chain, customer Relationship Management (CRM), firm strategy, and social and ethical issues . The course covers the technology infrastruc-ture for e-Business/e-Commerce, e-Payments systems, e-Commerce marketing communications, secure transactions, and online services and communities.

Program

Information Systems Program

Objectives

• 1. Understand the difference between e-Business and e-Commerce.
  2. Understand the models of e-Commerce.
  3. Identify and implement the steps of building e-Commerce web sites.
  4. Recognize the e-Commerce infrastructure.
  5. Be familiar with the e-Payment systems.
  6. Understand the e-Commerce Marketing concepts.
  7. Understand the requirements and methods of e-Commerce secure transactions.