Media Theories and Business Communications

Description

The aim of this course is to introduce students to the effects of mass media tools and how they can influence audience beliefs and behaviors, especially their effects on today’s businesses and how they can be used to design and manage effective internal and external communication strategies.

Program

Media Management (3-year track)

Objectives

• The course will introduce the various theories of media effects with specific focus on new technologies and social networking sites to give students a comprehensive overview of how corporate communications strategies can effectively use media to engage with stakeholders to build relationships, promote brands and drive change.