Leadership and Management in Cosmetics Field (3 Cr. hr)

Description

This course provides a comprehensive, scientifically driven pathway to leadership in the cosmetics industry, bridging the gap between strategic marketing and robust operational management. Students will explore the key components of retail success, developing effective mission statements and company focus, implementing optimal positioning and location strategies, and evaluating different ownership models. This exploration is supported by data-driven decisions regarding brand positioning, supply chain management, and innovative marketing techniques. The curriculum applies scientific principles to consumer behavior analysis, enabling effective pricing strategies, impactful customer relationships, and brand communication, and targeted marketing initiatives, including crafting promotional campaigns, cultivating stakeholder partnerships, and applying other relevant marketing concepts. The curriculum emphasizes the precise handling of product inventories, ensuring formulation integrity and quality assurance throughout the product lifecycle. Students will learn to optimize distribution and supply chain controls, while also mastering stakeholder partnerships built on scientific evidence. A focus on a data-driven approach of financial performance monitoring and operational efficiency ensures graduates can adeptly manage the complexities of a cosmetic enterprise, fostering innovation and sustainable growth through strategic, evidence-based decision-making.

Program

Diploma in Advanced Cosmetics Technology and Entrepreneurship (Professional Diploma)

Objectives

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