Course
| code | EA211 |
| credit_hours | 3 |
| title | Principles of Marketing |
| arbic title | مبادىء تسويق |
| prequisites | EA121 |
| credit hours | 3 |
| Description/Outcomes | This introductory course exposes students to nature and scope of marketing, marketing systems, the marketing environment, definition of market, market segmentation and buyer’s behavior. Furthermore, students shall be exposed to product development, pricing, promotion and basic distribution strategies and more importantly the application of these topics to the Egyptian environment and market. |
| arabic Description/Outcomes | |
| objectives | -Understand the definition, nature and scope of marketing.rn-Acquire a full understanding about marketing strategy, environment and process.rn-Exposure to product, service and branding strategies. rn-Acquire knowledge about pricing, promotion and distribution approaches and strategies.rn-Exposure to contemporary issues in marketing.rn |
| arabic objectives | |
| ref. books | -Journal of Marketingrn-Marketing, Real People, Real Choices- 4th edition, Solomon, Marshall & Stewart rn-Introduction to Marketing, Kotler & Armstrongrn |
| arabic ref. books | |
| textbook | Principles of Marketing, 15th edition, Kotler and Armstrong, Prentice Hall |
| arabic textbook | |
| objective set | bullets |
| content set | bullets |
Course Content
| content serial |
Description |
| 1 |
Chapter 1: Marketing, managing profitable customer relationships
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| 2 |
Chapter 1 …continued
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| 3 |
Chapter 2: Company and Marketing Strategy
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| 4 |
Chapter 3: The Marketing Environment.
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| 5 |
Chapter 3…. Continued.
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| 6 |
Chapter 7: Segmentation, Targeting and Positioning.
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| 7 |
7th week Exam
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| 8 |
Chapter 7…. Continued
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| 9 |
Chapter 8: Product, Services and Branding Strategies.
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| 10 |
Chapter 9: Product- Life Cycle (P.328)
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| 11 |
Chapter 10: Pricing Approaches(P. 357) & Strategies (370 – 382)
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| 12 |
12th week exam
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| 13 |
Chapter 14… IMC Strategy
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| 14 |
Chapter 18: Marketing in the digital age continued
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| 15 |
Chapter 18: Marketing in the digital age continued
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| 16 |
Final Presentation
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