Course
code | EA328 |
credit_hours | 3 |
title | Advertising management |
arbic title | ادارة الاعلان |
prequisites | A327 |
credit hours | 3 |
Description/Outcomes | This course exposes students to contemporary and relevant information about the ever changing world of advertising |
arabic Description/Outcomes | |
objectives | This course provides an understanding in the following topics planning and strategy, effective advertising media, effective advertising messages, integration and evaluation |
arabic objectives | |
ref. books | |
arabic ref. books | |
textbook | Advertising & IMCrnPrinciples and practice 9th edition ( Moriarty Mitcheli & Wells)rn |
arabic textbook | |
objective set | paragraphs |
content set | combined |
Course Content
content serial |
Description |
1 |
Ch1: The new world of marketing communication
|
2 |
Ch1: The new world of marketing communication
|
3 |
Ch2: Integrated brand communication
|
4 |
Ch2: Integrated brand communication
|
5 |
Ch3: Brand communication and society
|
6 |
Ch4: how marketing communication works
|
7 |
7th week Exam
|
8 |
Ch7: strategic planning
|
9 |
Ch8: the creative side
|
10 |
Ch9: copywriting
|
11 |
Ch12: traditional media
|
12 |
Submission on term paper
|
13 |
Ch13: digital media
|
14 |
Ch14: media planning and buying
|
15 |
Evaluation and effectiveness
|
16 |
Final Presentation
|