Course
| code | EA425 |
| credit_hours | 3 |
| title | International Marketing |
| arbic title | |
| prequisites | EA326 |
| credit hours | 3 |
| Description/Outcomes | Providing an overall understanding of international marketing and the adaptation to foreign business, factors hindering international success including uncontrollable. |
| arabic Description/Outcomes | |
| objectives | Students should be able to know how to adapt their products to Foreign countries, and differentiate between dealing domestically, internationally & globally |
| arabic objectives | |
| ref. books | |
| arabic ref. books | |
| textbook | International Marketing, Cateora and Graham, 14th edition, McGraw Hill |
| arabic textbook | |
| objective set | paragraphs |
| content set | combined |
Course Content
| content serial |
Description |
| 1 |
Chapter 1: The Scope and Challenge of International Marketing
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| 2 |
Continue The Scope and Challenge of International Marketing
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| 3 |
Chapter 4: Cultural Dynamics in Assessing Global Markets
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| 4 |
Continue Cultural Dynamics in Assessing Global Markets
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| 5 |
Chapter 5: Culture, Management Style, and Business Systems
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| 6 |
Continue Culture, Management Style, and Business Systems
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| 7 |
7th week Exam
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| 8 |
Chapter 6: The Political Environment: A Critical Concern
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| 9 |
Cont. Chapter 6: The Political Environment: A Critical Concern
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| 10 |
Chapter 8: Developing a Global Vision through Marketing Research
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| 11 |
Chapter 9: Emerging Markets
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| 12 |
12th week exam
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| 13 |
Continue Emerging Markets
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| 14 |
Chapter 16: Integrated Marketing Communications and International Advertising
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| 15 |
Continue Integrated Marketing Communications and International Advertising.
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| 16 |
Project presentations
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