Course
| code | ELS425 |
| credit_hours | 3 |
| title | Customer Relationship Management |
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| prequisites | EL213 |
| credit hours | 3 |
| Description/Outcomes | This course introduces the basic theories and practices of customer relationship management, including identifying profitable customers, understanding their needs and wants and building a bond with them by developing customer centric products and services directed towards providing customer value. The course provides hands on experience with popular analytical CRM and data mining tools that are widely used in the industry. Topics will cover the issues in the customer life cycle: market segmentation, customer acquisition, basket analysis and cross selling, customer retention and loyalty and practical issues in implementation of successful CRM programs. |
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