Course
| code | MD212 |
| credit_hours | 3 |
| title | Introduction to mass media |
| arbic title | مقدمة ÙÙŠ وسائل الإعلام |
| prequisites | EA121 |
| credit hours | 3 |
| Description/Outcomes | Introduction to Mass Media is a course designed for new communication students. It examines the nature and history of mass communications, including books, newspapers, magazines, radio, sound recording, motion pictures, broadcast and other kinds of television, and the Internet. The course also considers media theory, the economics and regulation of the media, perspectives on journalism, and the societal impact of mass communication. |
| arabic Description/Outcomes | |
| objectives | By the end of the term, students should be able to:rn• Understand and explain the elements of the communication process in different settings.rn• Recognize and discuss major developments of media history.rn•Understand the use and Impact of various media forms. rn• Be acquainted with the nature and impact of media regulation.rn• Appreciate and discuss ethical and informal controls of the media.rn• Identify a variety of career options in the mass media.rn• Discuss the societal impact of mass communications.rn |
| arabic objectives | |
| ref. books | -The New York Times (Monday section on Media Business recommended).rnWeb materials: Internet resources relevant to current theories, practices,rnissues and controversies in mass communication.rn-Joan Gorham (2005). Mass Media editor. Annual Edition McGraw-Hill,rnShirley Biagi (2008) Media/Impact: An Introduction to Mass Media, Paperback . new edition.rn |
| arabic ref. books | |
| textbook | Joseph R. Dominick, The Dynamics of Mass Communication.rn10th edition. New York, NY: McGraw-Hill, 2009rn |
| arabic textbook | |
| objective set | |
| content set | |
Course Content
| content serial |
Description |
| 1 |
Communication: Mass and Other Forms
|
| 2 |
Perspectives on Mass Communication
|
| 3 |
Historical and Cultural Context†“Newspapers
|
| 4 |
Broadcast Television Cable, Satellite, and Internet Television
|
| 5 |
Magazines, Books and Motion Pictures
|
| 6 |
Radio†“Sound Recording
|
| 7 |
7th Week Exam
|
| 8 |
The Internet and the World Wide Web
|
| 9 |
News Gathering and Reporting
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| 10 |
Public Relations and Advertising
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| 11 |
The Economics and regulation of Media “Formal Controls: Laws, Rules, Regulationsâ€
|
| 12 |
12th Week Exam
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| 13 |
Ethics and Other Informal Controls
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| 14 |
International and Comparative Media Systems
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| 15 |
Social Effects of Mass Communication
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| 16 |
Final Exam
|