Course
| code | MD314 |
| credit_hours | 3 |
| title | Media theory and design |
| arbic title | |
| prequisites | MD212 |
| credit hours | 3 |
| Description/Outcomes | This course develops critical thinking skills and the student’s ability to apply media theory to media design. Students learn the history and theories of media and technology in art and design and analyze the current state of the art. The course allow students rnWithin using traditional media and written briefs allow through creative projects students to develop and demonstrate analytical and critique skills.rn |
| arabic Description/Outcomes | |
| objectives | -Understand the social and cultural implications of mediarn-Understand basic communication, media, cultural, and semiotic theories. Demonstrate the ability to critically analyze media design, both in written and verbal form, from a variety of theoretical perspectivesrn-Understand foundational development concepts including goal-oriented research, idea development, analysis, process, design and productionrn-Understand foundational ethical principles. |
| arabic objectives | |
| ref. books | -Solso, R.L. (1997), “Cognition and the Visual Arts,"1st edition, The MIT Press.rn-Burger, A. (2004), " Making Sense in The Media: Key Texts in Media and Cultural Studies," Wiley-Blackwell.rn |
| arabic ref. books | |
| textbook | -Laughey, D. (2007), "Key Themes in Media Theory," 1st edition, Open University Press.rn-Solso, R.L. (1997), “Cognition and the Visual Arts,"1st edition, The MIT Press.rn |
| arabic textbook | |
| objective set | |
| content set | |
Course Content
| content serial |
Description |
| 1 |
Introduction to media theory
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| 2 |
The Interpretation and Perception of Images: The science of vision
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| 3 |
Composition and Design Elements, Principles, and Visual Effects
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| 4 |
Context and art cognation
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| 5 |
History of media
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| 6 |
McLuhan Media Theory and postmodernism
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| 7 |
7th week exam
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| 8 |
Structuralism and semiotics
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| 9 |
The study of sign processes( Semiotics )
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| 10 |
Semiotics and moving images
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| 11 |
Myth, Metaphor, Metonymy
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| 12 |
12th week exam-term paper
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| 13 |
Media Analysis and Criticismrn(moving image media)Narrative structurern
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| 14 |
Media Analysis and Criticism continued
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| 15 |
Feminism and gender+ Review for final exam
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| 16 |
Final exam
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