Course
| code | TM131 |
| credit_hours | 3 |
| title | Principles of Tourism |
| arbic title | |
| prequisites | None |
| credit hours | 3 |
| Description/Outcomes | The course aim is to give a basic introduction of the tourism industry and its importance and contribution to societies. This course provides a definition of tourism and its benefits and costs. It introduces students to history and inception of tourism. It covers topics such as tourism through the ages, tourist and phases of tourism development and career opportunities. Then, it covers tourism components and supply, attractions and passengers and transportation. It tackles the international tourism movement, its distribution among various regions of the world and factors leading to the enhancement of the tourism industry allover the world. Then, it gives an idea about principles of tourist motivation, tourism sociology, and tourism marketing. |
| arabic Description/Outcomes | |
| objectives | Understand a broad overview of tourism, history, concepts, components ???. etc.
Examine the various disciplines contributing to the study of tourism.
Learn about travel motivations, behavior and sociology.
Look at projections for tourism into the future, based on present and past statistics.
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| arabic objectives | |
| ref. books | |
| arabic ref. books | |
| textbook | |
| arabic textbook | |
| objective set | bullets |
| content set | combined |
Course Content
| content serial |
Description |
| 1 |
Definition and History of Tourism
Early beginnings
Early and later tourist attractions
The first travel agents
Historic transportation
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| 2 |
Attraction Mix of a destination
Attractions
Gaming
Recreation and Entertainment
Festivals and Events
Shopping
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| 3 |
Benefits and Costs of Tourism
Economic importance
Components of tourism and tourism management
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| 4 |
Passenger Transportation
Airline industry
Rail industry
Motor coach industry
Automobile industry
Cruise industry
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| 5 |
Career Opportunities
Job forecasts
Job requirements
- Career path in tourism
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| 6 |
Motivation of Tourism and Purpose of Travel
A focus on customer
The need for a theory
The development of motivation models
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| 7 |
Tourism Components and tourism Supply and Demand
Supply components
Demand to a destination
Matching supply and demand
Measuring demand
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| 8 |
Sociology of Tourism
Effects on the industry
Effects on the family
Effects on the society
Life characteristics and travel
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| 9 |
Tourism Marketing
Marketing concepts
Marketing mix
Marketing segmentation
Marketing planning
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| 10 |
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| 11 |
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| 12 |
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| 13 |
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| 14 |
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| 15 |
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| 16 |
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