Sally S Tayie , MS.

Senior TA.

Biography
Publications
Courses
Office hours

Biography

  • Work Experience: - Teaching Assistant The Arab Academy for Science and Technology (February 2013 - Present)
    - Marketing Specialist Information Technology Institute-ITI, Ministry of Communications and Information Technology -MCIT (July 2009 – March 2011)
    Achievements:
    o ITI Campaign Planning
    o Create Slogans
    o Demonstrate ITI’s presentation to partner companies and journalists
    o Attend and record meeting minutes with business partners
    o Coordinate the process of delivering the appropriate content to the media
    o Work on ITI’s brochure updating
    o Translate articles from Arabic to English
    o Write press releases as well as website releases
    o Have been the Master of Ceremonies (MC) of ITI’s International Conference on Information and Communication Technology (ICICT 2009)
    o Planned the German Ambassador program (ITI-German Partnership Day 2010)
    o Have been the Master of Ceremonies (MC) of ITI’s International Conference on Information and Communication Technology (ICICT 2010)
    - One month training in MCDR (Winter 07).
    Community Service:
     Head of Public Relations Committee (Fall 08 – Spring 09): Volunteers in Action 'VIA', AUC, Egypt.
    o Gained Leadership skills leading a committee consisting of 21 members.
    o Gained deeper awareness of the lives of people from various backgrounds and different social standards
    o Further experience in dealing with media on a broader scale contacting TV channels like OTV, Dream, Al Mehwar and many others in addition to print media including many magazines and newspapers.
    o Organizing charity events Omar Khairat Charity Concert, an Orphans' fair hosting Dr. Ibrahim El Fiki and another featuring ‘Ahwa Sada’ play.
    o Contacting celebrities and key figures to attend our events grabbing more attention to our cause.
    o Raising Donation Campaigns for providing orphan brides with their home appliances,
     Public Relations Committee member (Fall 07 – Spring 08): Volunteers in Action 'VIA' (a Community Service Organization on campus), AUC, Egypt.
    o Experience in media relations
    o Have been on several TV shows promoting our organization
    o Have been exposed to lives of people outside my own circle and life style
    Academic Experience:
    Developed a Market Penetration plan for Khulkhal Restaurant (in Nile Maxim) to be launched in Washington Dc, as a part of a team including Country Research, IMC plan as well as Entry Modes won the "best presentation".
     Inspected the consumer decision-making process in Selecting luxury labels in their homes as well as choosing specific cinemas to go to in a process of researching their life styles based on their social classes.
     Developed an Advertising plan for a new virtual curtains brand.
     Developed, as a part of a team, a social IMC Campaign for Encouraging Volunteer Work in Egypt then won the JWT Award of Excellence of Best Creative Idea.
     Developed a Research paper on New Media rising in Egypt, focusing on blogs.
     Developed a series of five interrelated feature stories on the Egyptian Media Entity before and after the revolution.
     Developed a research paper on Constitution making in Poland,
     Developed a research paper on NGOs Law and democratic process in Egypt

Courses Added

Courses Added
CourseAcademic yearTerm

LCM126 - Introduction to Mass Communication

2014 Fall View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

LCP233 - Public Opinion

2014 Fall View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material
Fall - 2014
DayFromTo
Sunday 12pm 1pm
Monday 12pm 1pm

List of Publications

    • Sally Samy Abdel Raouf Mohamed Tayie, "Impact of Social Media on Political Participation of Egyptian Youth" , American University in Cairo, Journalism and Mass Communication Department. , 2014.
            Read Abstract Download PDF
           

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