Eiman M Negm , MS.

Senior TA.

Biography
Education
Publications
Research Indicators
Teaching
Courses

Biography

Courses Added

Courses Added
CourseAcademic yearTerm

MD211 - Marketing the arts

2013 Spring View All Content
- Lectures Notes - Exams - Course Outline - Problem Sets - tutorials - Lab Material

Education

  • PhD. in College for Management, Cardiff Metropolitan University, Oct 2015
  • Masters in Marketing and International Business, Arab Academy for Science and Technology and Maritime Transport, Apr 2011
  • B.A. in Marketing and International Business, Arab Academy for Science and Technology and Maritime Transport, Jun 2008

List of Publications

    • Eiman Medhat Negm, "Exploring the Glocalization of Advertising Strategies in Egyptian Context: A Content Analysis of Television Commercials" , Proceedings of 35th International Business Research Conference 30 - 31 May 2016, American University in the Emirates, Dubai, UAE ISBN: 978-1-925488-06-7 (2016) .
            Read Abstract Download PDF
            Read Research
    • Eiman Medhat Negm, "INVESTIGATING THE CREATION OF INFLUENTIAL WORD OF MOUTH (WOM) and ITS IMPACT ON CITIZENS’ ATTITUDES and INTENTIONS TO PARTICIPATE IN UNCONVENTIONAL POLITICAL ACTS IN EGYPT" , Cardiff Metropolitan University (Library) Arab Academy for Science and Technology (Library) , 2015.
            Read Abstract Download PDF
           
    • Eiman Negm,a Passent Tantawi,b Ayat Yehia,c Azza El Sharabassy, d, "Investigating the power of interpersonal social influence on citizens’ attitude towards civic engagements in Egypt" , Vol. 4, No. 5, Sept 2012 (2012) .
            Read Abstract Download PDF
            Read Research
    • Eiman Negm and Passent Tantawi, "Measuring the Impact of various Hedonic and Rational Factors on Consumers Intention to Adopt Innovative FMCG" , 2011 International Business and Retail Managment , 2011.
            Read Abstract Download PDF
           

Teaching

  • Principles of Marketing
    Public Relations
    Research Methodology
    Advertising
    Marketing Research
    Advanced Marketing
    Consumer Behavior
    International Marketing
    Electronic Marketing
    Introduction to Mass Media
    Introduction to Broadcasting
    Marketing the Arts
    Research Method for Media
    Graduation Project 1
    Graduation Project 2
    Introduction to Mass Media

Research Indicators

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Phone : +(20 3) 5565429

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