Biography
Publications

Biography

List of Publications

    • Eiman Medhat Negm, "Exploring the Glocalization of Advertising Strategies in Egyptian Context: A Content Analysis of Television Commercials" , Proceedings of 35th International Business Research Conference 30 - 31 May 2016, American University in the Emirates, Dubai, UAE ISBN: 978-1-925488-06-7 , 2016.
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    • Eiman Medhat Negm, "INVESTIGATING THE CREATION OF INFLUENTIAL WORD OF MOUTH (WOM) and ITS IMPACT ON CITIZENS’ ATTITUDES and INTENTIONS TO PARTICIPATE IN UNCONVENTIONAL POLITICAL ACTS IN EGYPT" , Cardiff Metropolitan University (Library) Arab Academy for Science and Technology (Library) , 2015.
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    • Eiman Negm,a Passent Tantawi,b Ayat Yehia,c Azza El Sharabassy, d, "Investigating the power of interpersonal social influence on citizens’ attitude towards civic engagements in Egypt" , Vol. 4, No. 5, Sept 2012 (2012) .
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    • Eiman Negm and Passent Tantawi, "Measuring the Impact of various Hedonic and Rational Factors on Consumers Intention to Adopt Innovative FMCG" , 2011 International Business and Retail Managment , 2011.
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