Center for Innovative Media and Marketing

Goals and Objectives

The AASTMT Marketing Center works to advance the Academy’s reputation, visibility, and impact through strategic marketing, creative content, and effective digital communication. Our goals are aligned with the institution’s mission and support AASTMT’s leadership in education, innovation, and maritime excellence.

 Our Main Goals

1️⃣ Strengthen AASTMT’s Brand Identity

  • Ensure consistent application of the AASTMT brand across all digital and print platforms
  • Develop and maintain unified brand guidelines
  • Support colleges and departments in brand-aligned communication

2️⃣ Enhance Digital Presence & Engagement

  • Increase visibility across social media platforms
  • Develop digital-first content tailored for students, parents, alumni, and partners
  • Improve website content and user experienc

3️⃣ Support Student Recruitment Efforts

  • Develop marketing campaigns for academic programs
  • Create targeted digital content to attract prospective students
  • Collaborate with Admissions to improve lead generation and conversion

4️⃣ Promote AASTMT Achievements & Success Stories

  • Highlight research, innovation, and student success
  • Amplify institutional achievements locally and regionally
  • Produce multimedia content showcasing AASTMT’s impact

5️⃣ Strengthen Internal Collaboration

  • Provide marketing support to colleges, departments, and centers
  • Ensure smooth coordination with Public Relations, Events, and Admissions
  • Offer consultation and training in marketing and branding

 6️⃣ Improve Content Quality & Creative Production

  • Develop high-quality visual and multimedia content
  • Standardize content processes and templates
  • Expand capabilities in video, photography, and digital storytelling

7️⃣ Foster Data-Driven Decision Making

  • Use analytics to evaluate campaign performance
  • Provide monthly reports and insights
  • Continuously optimize content based on audience behavior

Objectives

  • Position AASTMT as a leading institution in digital marketing excellence
  • Build a unified communication ecosystem across all campuses
  • Strengthen international visibility and global outreach
  • Adopt innovative technologies such as AI content creation and digital automation